How we measure
Standing, the one number we promote.
Standing is ExcBrand’s 0 to 100 measure of how the AI engines represent a leader · Sentiment, Visibility, Accuracy, Authority.
Standing is how strongly the engines describe you, for your name and your terms. It leads with sentiment, the tone of what is said about you, then adds whether you are visible, whether the facts are right, and whether you are cited as a source. We baseline it, then we raise it.
The four parts
Four parts, each from 0 to 100.
Sentiment leads. The other three follow, in fixed order, so the same read applies to every executive and every term.
- 01SentimentThe lead signal. How positively each engine frames you when your name comes up.
- 02VisibilityPresent in the answer. How often you appear when your name and your terms are asked about.
- 03AccuracyThe base it stands on. How correct the engines are about your record and your work.
- 04AuthorityShare of voice. How credible the sources the engines rely on for you are.
How the loop reads it
Baseline, move, re-measure.
Each week we ask the five engines and Google how they describe you, for your name and each chosen term, and we read the sentiment, not only the facts. We choose the strongest truthful angles, publish what you approve, and then measure how the engines change their answer.
We show Standing before and after, per term, trending up. You see what changed this week, in plain language, and which engine changed it. No client data appears here; the specimen on the home page is illustrative.