Wednesday, June 10, 2026
Issue No. 1 · Audit · Refine · Distribute · Defend
ExcBrand.AI audits the way the five engines that matter — ChatGPT, Claude, Gemini, Perplexity, and Google's AI Overviews — answer questions about your executives. We score what they say, refine the canonical record, distribute it to the surfaces the engines read, and reinforce the result on a weekly loop.
The Loop
I. Audit
We ask each engine the questions a journalist, investor, or board member would ask about your executive. We parse the answers, verify the citations, and condense the whole picture into a single number on a hundred-point scale.
II. Refine
Three expertise pillars and a canonical statement, drafted with the executive and signed in their voice. Every revision is auditor-reviewed before it leaves the building.
III. Distribute
LinkedIn, schema.org, Wikidata, and the surfaces the engines actually cite. Sensitive placements — press releases and authoritative outlets — are handled in person.
IV. Defend
If a score drops more than ten points week-over-week, we send an editorial brief — what changed, which engine changed it, and the canonical correction we recommend publishing in response.
Specimen
A working specimen from a fictional executive. Numbers set in Newsreader; deltas in oxblood when they fall; sparkline twelve weeks wide.
Subject
Sample Executive
Chief Executive Officer · Audited Wednesday
12-week trend
Editor's note
Claude and Gemini now correctly attribute the founder's 2024 keynote. Perplexity continues to conflate two former colleagues; we recommend a canonical bio addition before the next earnings cycle.
Coverage
Engagement
Engagements begin with a single executive. Per-seat, paid by the company. There is no self-service tier; every audit is reviewed by an editor before it leaves the building.