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RevisedItai Varochik
Founder · ExcBrand.AI
Itai Varochik is the Founder of ExcBrand.AI, focused on personal reputation and personal branding for the AI era.
Founder · ExcBrand.AI
About
The long version.
Itai Varochik works on personal reputation and personal branding for the AI era. He is the founder of ExcBrand.AI, an invitation-only AI reputation-management service that measures and improves how the major AI engines and Google describe a person, and the founder of The Crest (TheCrest.ai), an executive presence platform that publishes professional profiles for senior leaders.
Rather than staffing an agency, he runs an agentic AI stack in which autonomous agents handle production work (research, writing, publishing, monitoring) while he remains in the approval loop.
He is based in Hod Hasharon, in the Tel Aviv area of Israel. His current focus is ExcBrand's design-partner engagements with executive clients.
Branding
The work
Where it has run.
Career
How it was built.
- 2025 – Present
Founder & CEO · The Crest
Executive presence platform (TheCrest.ai) publishing curated, SEO-optimized professional profiles for senior leaders.
- 2024 – Present
Founder · ExcBrand.AI
Invitation-only AI reputation management: measuring and improving how AI engines and Google present an executive. Get cited. Stay cited.
- 2024 – Present
Founder & Editor-in-Chief · GetASearch.com
Independent review platform covering 500+ AI, business, security and finance tools, grown through programmatic SEO.
- 2021 – 2024
Growth Marketer · SparkBeyond
AI-powered problem-solving platform; part of 14+ years in B2B SaaS growth marketing.
Elsewhere